Absolut Idol.  back
ABSOLUT IDOL is an overhead view of a white stretch limousine, with dozens of people swarming around the rear half of the vehicle; this forms an impression of an Absolut bottle. The limo represents the bottle cap and neck; the people form the rest of the bottle. The ad shows fans mobbing a rock star or movie idol before he or she exits the vehicle or before the vehicle exits the scene. The personification of Absolut continues, as Absolut is the idol to many. The photograph is by Andy Glass.
Groupies surrounding a limo.
Copyright: 2002
Grapefruit Design

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