Absolut Ingenuity.  back
ABSOLUT INGENUITY is an Absolut Citron ad, with the bottle in the typical Citron presentation: in a spotlight against a dark gray background, and placed on a reflective surface. The cleverness or ingenuity of this particular ad centers around the inventiveness of a thief or thieves unknown: a circle is being sawed in the reflective surface, from below. That's very ingenious, but can't they just buy a bottle of Absolut Citron? (The usual ad info is printed below the logo; it includes photograph by Steve Bronstein and ©2003.
Bottle being cut out by a saw.
Copyright: 2003
Grapefruit Design

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