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ABSOLUT AWE is one of the new ads in the Absolut Vanilia Campaign, forthe newest vanilla-flavored vodka. It presents the bottle in theVanilia version of the traditional ad: on a gray table, with a slightly spotlighted gray wall behind. This ad's variation is that five vanilla
crème wafers surround the bottle and are bent over at "the waist", as if bowing down to the vanilla flavor king; in any case, the vanilla wafers are in awe of the Absolut Vanilia bottle. The word "awe" can be defined as "respectful fear inspired by authority" and Absolut Vanilia is certainly the new authority on vanilla flavor! Below the logo, the following is printed: Rich, Robust and Complex. It's A Different Kind of Vanilla.", as well as ©2003 and photograph by Leon Steele. |
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Absolut Gallery
