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ABSOLUT 23,5 CM features a 700 ml bottle of Absolut Vodka in a bright spotlight, against a dark backdrop and resting on a reflective surface. I'm not fluent in metric volume measurement, but I believe that the logo reference (23,5 cm) refers to the volume of the bottle (23.5 cubic meters?).
Please correct me, if I'm wrong. --(I have been corrected, the 23,5cm refers to the height of the bottle)-- TBWA and the information typical of a European ad, including ©1990/2001, are printed up the left margin. |
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