Absolut Paradigm. blue back
ABSOLUT PARADIGM features a bluish Absolut bottle shape floating in a surreal blue sky. There's a message in the bottle: Everything Changes. And that message is printed over and over again on a rolled piece of paper. A paradigm is an outstandingly clear example or pattern. In this ad, it's outstandingly clear that, while everything changes (even this representation of the Absolut bottle), the Absolut message and product remains unchanged. So, I guess, not everything changes! (TBWA and ©1994 are printed up the left margin.) To the best of my knowledge, this ad has only been published once before: in the 7/8-94 issue of I.D. magazine.
Grapefruit Design

Contact us  ::  Terms and conditions  ::  Copyright